Audience Design

Creative Europe MEDIA Desk Croatia, Zagreb Film Festival and the International Screen Institute are hosting a two-day closed Audience Design workshop with Síle Culley, an internationally recognised consultant whose work has contributed to festival premieres, world sales deals, and successful Eurimages and Creative Europe applications. Taking place on 12 and 13 November 2026, the workshop is open to three Croatian production teams with a feature-length film in development, who will work with Síle to sharpen their project’s vision, define its audiences, and strengthen its position in the marketplace. Priority will be given to applicants to the MEDIA development calls (Co-development, Mini-slate and Slate).

For more information and application guidelines, visit: https://www.mediadesk.hr/novost/radionica-audience-design-sa-sile-culley-i-zagreb-film-festival-12-i-13-studenoga-2026

Please send all documents and links to martina.petrovic@mediadesk.hr by 4 November 2026.

language: English | closed to the public

Síle Culley

Since 2019, Síle has been consulting on Audience Design for independent producers and established production companies throughout Europe, Canada, Australia, and Latin America. She facilitates and runs workshops for film teams to help them identify potential audiences for their projects and position them in an ever-competitive marketplace. She also advises screen agencies and organisations on audience-centric approaches – among them Nederlands Film Fonds, Estonian Film Institute, Eurimages, and Arts Council of Malta. She is a key advisor to Film i Väst and a returning partner of Screen Australia and TorinoFilmLab.

In 2026, she launched Screen Ireland’s first Audience Design consultancy for Irish producers. She is the Director of The Audience Design Lab for the International Screen Institute, a voting member of the European Film Academy, and the founder of The Breakfast Club, a peer-to-peer network for women working in the Business of Film in Ireland. She has recently completed a postgraduate in Design Thinking from the Institute of Art, Design and Technology (IADT).